Why has the role of purpose in organisations become a social and political discussion? Because the world is changing, redefining how organisations compete. Advancements in technology entrepreneurial activities and financing have expanded the choices that people have when choosing the brands they want to buy, or the companies they want to work for, and with corporate value tied more closely than ever before to a firm's social, intellectual and human capital. How do successful businesses respond?  By adopting a growth and innovation perspective?

But how do you get there? Research identifies a five action framework for monitoring:

1. Finding adopt strategic environmental, social and governance practices.

2. Create smart ESG goals and accountability structures.

3. Lead cultural transformation with corporate purpose in mind.

4. Designed organization for trust so employees feel they can share information and collaborate.

5. Communicate effectively the outcomes you're achieving to employees, investors and the world.