Our founders

We are a diverse and experienced team.​

Oliver Meier

Co- Founder and
Chief Executive Officer

Adrian Sameli

Co- Founder and
Chief Technology Officer

Charlotte Horder

Co-Founder and 
Chief Sustainability Officer

Our values

We believe in the power of people to create a better world. 
A world ​that is fully sustainable, embraces circularity,
and is more equitable and inclusive for everyone.​

Sustainability
for the planet

There is no planet B. 
It is our responsibility to regenerate the earth for future generations. Planetary health is linked to human well-being. We are all in the same boat.

Empowerment
of the people

People are the driving force
of our society. We facilitate equality and collaboration for everyone. Now is the time to harness collective power to create a more inclusive world.

Innovation for
a bright future

We shape ecosystems that 
help form the world we desire. This is a creative and continuous process. Together we create new and better behaviours, every single day. We start today.

Our operating principles

The following principles bring our purpose and values to life.
When conducting business, we ask ourselves: are we focusing on …

Cross-Functional Collaboration

We believe that we are stronger together. We harness the collective wisdom and challenge ourselves and partners to look beyond our own domains.

Continuous Improvement

Our agile mindset and iterative approach keep us pioneering sustainable business practices. We remain humble learners.

Honest
Transparency

We value openness, tell our truth, and facilitate ways for our partners to do the same. Transparency and shared knowledge create trust.

Inclusive
Generosity

We measure success not only
on the financial wealth of a few, but the level of shared prosperity and improvement across all stakeholders.

Rational
Optimism

We are united behind a call
to shape a better future. We are motivated by a positive outlook to make a difference, based on science and facts.

Wider
Wellbeing

We lead with empathy.
We aim to eliminate any harm and maximize the positive outcomes toward everyone and everything we can impact.